by Peter Adams, Chris Kelly, Jessica Deyo and Sara Karlovitch • 21 days ago
In 2025, global ad spending is projected to exceed $1 trillion, with marketers facing challenges like regulatory changes and heightened consumer expectations. The trend towards efficiency, aided by generative AI, will dominate as CMOs navigate an "era of less." Marketers must authentically engage consumers, focusing on brand values. As social media spending rises, brands are expected to enhance their CRM strategies and adapt to evolving privacy regulations, all while managing the impact of potential political shifts.