In 2024, A.I. significantly impacted the art industry through advancements like OpenAI's text-to-video generator, Sora, which sparked controversy among artists over copyright issues. New laws were proposed to protect artists' rights against A.I. exploitation, while the market for A.I. art slowly matured, exemplified by Sotheby’s sale of an A.I.-created portrait for over $1 million. Additionally, A.I. authentication began to gain traction, with its first successful use in auction sales.