Agencies have mixed feelings about using AI tools for product placements and influencer marketing

Agencies have mixed feelings about using AI tools for product placements and influencer marketing
digiday.com

by By Antoinette Siu • 11 days ago

Agencies have mixed feelings about using AI tools for product placements and influencer marketing. While new AI technologies enable seamless virtual placements in media, offering flexibility and scalability, some agencies express caution regarding costs and brand guidelines. Companies like BENlabs and Mirriad are exploring this space, but concerns about authenticity and content ownership persist. The effectiveness and ethical implications of these tools will influence their adoption in the marketing landscape.

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