AI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher Revenue

AI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher Revenue
adweek.com

by Trishla Ostwal • 27 days ago

Dappier, an AI startup, is launching interactive banner ads that integrate its search chatbot, Ask AI, allowing users to engage with content and ask questions. This innovation aims to boost revenue for publishers, with nearly 100 sites testing the ad units. Dappier partners with the ad network Consumable and plans to operate on a CPM model. The approach helps publishers address content gaps and secure premium sponsorships, enhancing monetization in the digital advertising landscape.

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