Google has launched Android XR, aiming to compete with Meta in the AR/VR space. This new platform, developed in collaboration with Samsung, integrates AI and extended reality for innovative headset and glasses experiences. The first device, Project Moohan, is set to debut next year. Google seeks to transition users seamlessly between virtual and real worlds, while also improving app development with tools like ARCore and OpenXR. Meta remains a strong competitor with its own AR initiatives.