Apple's current AI features, including Writing Tools and Smart Reply, have left many iPhone users unimpressed, with 73% rating them as lacking value. While 47.6% of iPhone users consider AI important in smartphone purchases, dissatisfaction remains high. Upcoming features like Genmoji and ChatGPT integration aim to enhance user experience. However, analysts suggest Apple is lagging in AI development, and its ability to improve user perception remains to be seen amidst competition from Samsung and others.