Bosch emphasizes the importance of software and AI in enhancing product safety and user experience at CES 2025. Tanja Rueckert highlights the company's ambition to generate over 6 billion euros in software sales by the next decade, supported by 5,000 AI experts and 1,500 patents. Bosch showcases innovations like AI-enhanced mobility solutions, smart sensors, and the award-winning intelligent crib, while also investing heavily in the U.S. market to expand its technological footprint.