AI studio Asteria and generative AI startup Moonvalley are developing "Marey," an ethically trained video model for Hollywood, set to launch in early 2025. Unlike competitors that use scraped data, Marey will rely on licensed content, ensuring legal and ethical compliance. Targeting major studios, the model aims to streamline workflows in animation and film. The partnership reflects a growing industry focus on responsible AI technology in entertainment amidst rising competition from tech giants.