Content, Context, and AI Bots: Luis Fernandez Maps Marketing’s New Landscape

Content, Context, and AI Bots: Luis Fernandez Maps Marketing’s New Landscape
cmswire.com

by CMSWire Staff • 1 month ago

Luis Fernandez, executive director at VML, discusses the transition in marketing from keyword-based strategies to AI-driven contextual approaches. He emphasizes the need for companies to adapt their strategies to prioritize content relevance and authority, as AI tools evolve. Challenges include understanding how AI evaluates content and measuring effectiveness, while opportunities lie in early adoption of AI trust-building strategies. Embracing experimentation and integrating Customer Data Platforms are crucial for enhancing personalized marketing experiences.

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