Amit Gandhi, CEO of NovelVox, discusses the transformative role of Generative AI (GenAI) in personalizing customer interactions. With 73% of customers preferring personalized services, businesses are increasingly investing in AI tools to enhance customer experiences. GenAI aids in creating real-time customer profiles, improving efficiency through sentiment analysis, and offering tailored recommendations. Companies like Sephora and Ferrari illustrate the successful application of GenAI, which is expected to further enhance customer engagement and satisfaction across various sectors.
