Dell Technologies is restructuring its brand portfolio at CES 2025, simplifying from eight sub-brands to three: Dell for basic use, Dell Pro for enterprises, and Dell Pro Max for high-performance tasks. Alongside this, they are launching new portable and desktop models featuring Advanced Micro Devices' Ryzen Pro AI processors and integrated neural processing units (NPUs) to enhance AI capabilities. The company aims to streamline product selection and emphasize AI's potential in transforming work processes.
