Display & Video 360 enhances digital marketing by integrating audience and first-party data with Google AI to improve ad targeting while respecting user privacy. The platform's Publisher Advertiser Identity Reconciliation (PAIR) connects marketers with publishers, expanding reach without sharing sensitive data. Successful partnerships, such as with NBCUniversal and Albertsons, demonstrate PAIR's effectiveness. Google AI tools like optimized targeting and enhanced automation further boost campaign performance, enabling marketers to navigate a fragmented advertising landscape confidently.