Samsung's Unpacked 2025 event introduced the Galaxy S25 series, featuring the S25, S25 Plus, and S25 Ultra, showcasing thinner designs and enhanced AI capabilities with One UI 7. The new Snapdragon 8 Elite chipset improves performance significantly. Key software upgrades include AI Select and a Personal Data Engine for personalized experiences. Additionally, the upcoming Galaxy S25 Edge was teased, promising a sleek design. Pricing remains consistent with previous models, starting at $799 for the base model.