Former Google CEO Eric Schmidt is reportedly launching a new AI startup called Hooglee LLC, focusing on AI video generation and social media. Funded by his family office, Hillspire, Hooglee aims to create innovative communication tools and is led by Sebastian Thrun, a former collaborator of Schmidt. The startup could serve as a TikTok alternative, competing with major players in the AI video space, including Google’s own video generator, Veo 2.