In 2024, AI advancements significantly impacted photography, enhancing tools for image generation and editing. Technologies like Black Forest Labs' Flux improved photorealism, while platforms such as Google's Imagen 3 explored generative video. Despite some brands experimenting with AI visuals, public backlash ensued over copyright concerns. Social media platforms introduced AI tagging, complicating photographers' visibility. While AI poses challenges, it also offers new creative opportunities, emphasizing the value of authentic photography in a tech-driven landscape.