From CMS to AI: Tech and Trends Shaping Digital Customer Experience

From CMS to AI: Tech and Trends Shaping Digital Customer Experience
cmswire.com

by Dom Nicastro • 1 month ago

In 2024, businesses increasingly adopted generative AI to enhance digital customer experiences (DCX), despite challenges like data silos and the need for effective governance. The importance of content management systems (CMS) and digital experience platforms (DXPs) was emphasized, with DXPs projected to grow significantly. Insights from industry conferences highlighted the balance between AI efficiency and human creativity, underscoring the necessity for ethical practices and robust policies in AI integration for successful digital strategies.

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