Samsung's Galaxy Unpacked event announced the Galaxy S25 series, including the S25 Ultra, which emphasizes AI features and upgraded hardware while maintaining a $1,299 price point. The S25 Ultra sports a new design, Snapdragon 8 Elite processor, and improved camera capabilities. Notably, Samsung is collaborating with Google on AR glasses and enhancing its SmartThings platform with AI for home automation. The event highlighted a focus on AI across Samsung's devices and services.