Google's DeepMind is assembling a team of AI researchers, led by Tim Brooks, to enhance its capabilities in developing "world models" that simulate physical environments. This effort aims to create advanced generative models for real-time interactive applications, which could impact areas like video games and robotics training. DeepMind's new initiative follows the recent introduction of its Genie model, which simulates virtual worlds, but raises concerns about job disruption and potential copyright issues.