Google Search Changes Are Killing Websites in an Age of AI Spam

Google Search Changes Are Killing Websites in an Age of AI Spam
cnet.com

by Imad Khan • 2 months ago

Google's recent search algorithm updates have significantly impacted smaller websites, leading to layoffs and drastic traffic declines. Site owners like Brandon Saltalamacchia and Nate Hake report up to 94% drops in traffic, struggling against AI-generated content and spam. Despite Google's claims of improving search quality, many feel their sites are being unfairly penalized. A recent meeting with Google offered little hope, as site owners expressed frustration over alleged shadowbanning and a lack of acknowledgment of the problem.

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