How generative AI is transforming financial services – and what it means for customers

How generative AI is transforming financial services – and what it means for customers
theconversation.com

by Emmanuel Mogaji • 1 month ago

Generative AI, including tools like ChatGPT, is revolutionizing financial services by enhancing process efficiency and customer interaction. However, it poses risks regarding accountability and trust in the advice given. While AI can personalize financial products and automate decisions, concerns about biases and misinformation persist. Regulators must establish guidelines to protect consumers as AI becomes more integrated into financial services, emphasizing the importance of engaging with trusted, regulated tools.

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