How Perplexity calculates publishers’ share of ad revenue

How Perplexity calculates publishers’ share of ad revenue
digiday.com

by By Sara Guaglione • 2 months ago

AI search engine Perplexity has implemented a revenue share model for publishers, allowing them to earn a percentage of ad revenue when their content is cited in user responses. The percentage varies based on factors such as the number of pages cited and is capped at 25%. While some publishers express skepticism about immediate financial benefits, they recognize the model's potential and transparency. Perplexity has partnered with several notable publishers, including Time and Los Angeles Times.

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