by Hin Yee Liu, Nikolaos Zavitsanos • 2 months ago
TUI Group, a major tourism service provider, has enhanced its hotel content creation using Amazon Bedrock and SageMaker. By employing generative AI, TUI developed a system that fine-tunes language models to align with its brand voice, resulting in higher quality content generated five times faster than before. The approach integrates multiple models to refine output, addressing issues like tone and SEO compliance. TUI plans to expand this technology for broader applications across its portfolio.