How Twitch used agentic workflow with RAG on Amazon Bedrock to supercharge ad sales

How Twitch used agentic workflow with RAG on Amazon Bedrock to supercharge ad sales
amazon.com

by Bin Xu, Yunfei Bai, Cathy Willcock, Nick Mariconda, Frank Zhu • 2 months ago

Twitch has leveraged a Retrieval Augmented Generation (RAG) application with agentic workflow on Amazon Bedrock to enhance ad sales efficiency. This solution addresses challenges in information retrieval for sales teams, reducing response times from hours to seconds. By integrating a multimodal knowledge base and advanced AI models, the system has improved user trust and increased ad revenue significantly. Since its launch, the Twitch Sales Bot has answered over 11,000 queries, boosting revenue for engaged sellers.

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