Generative AI is significantly transforming enterprises by enhancing productivity, operational efficiency, and employee roles across various functions. A recent survey showed a rise in weekly GenAI users from 37% in 2023 to 73% in 2024. Key applications include document creation, customer service, data analysis, and supply chain management. Despite challenges like ethical concerns and data quality, organizations are leveraging GenAI to innovate and improve decision-making, with potential GDP increases estimated at $7 trillion to $10 trillion.