Samsung's Galaxy S25 series, featuring the Galaxy S25, S25 Plus, and S25 Ultra, showcases minimal design changes, resembling previous models closely. Notable improvements lie beneath the surface, including AI enhancements and a Snapdragon 8 Elite processor across all devices. The S25 Ultra presents subtle design tweaks, while the other models see little change. Critics express concern over the lack of significant hardware upgrades, questioning consumer motivation to upgrade from older models despite the new AI features.