OpenAI CEO Sam Altman revealed on X that the company is losing money on its $200-per-month ChatGPT Pro plan, raising concerns about potential price increases for the more affordable $20 ChatGPT Plus subscription. Users may reconsider their subscriptions if prices rise, especially with competitors like Google offering attractive alternatives. While Altman hinted at financial strains, he did not specify solutions, leading some users to question the sustainability of OpenAI's pricing model.