Marketing Briefing: Let's end the year with a big recap of 2024's marketing trends

Marketing Briefing: Let's end the year with a big recap of 2024's marketing trends
digiday.com

by By Kristina Monllos • 2 months ago

The Marketing Briefing reviews significant marketing trends from 2024, highlighting the rise of generative AI, the proliferation of ad networks, and ongoing confusion around third-party cookies. Marketers increasingly embraced branded entertainment and invested in women's sports, while also navigating culture wars in advertising. As the year ends, marketers reflect on their strategies, focusing on the need for adaptation in a rapidly evolving landscape, before resuming updates in January 2025.

Summarized in 80 words

Latest AI Tools

More Tech Bytes...