Meta CMO Alex Schultz on loosening content rules, marketing AI glasses & tech regulation

Meta CMO Alex Schultz on loosening content rules, marketing AI glasses & tech regulation
thedrum.com

by By Kendra Barnett, Associate Editor • 1 month ago

At CES 2025, Meta's CMO Alex Schultz discussed the company's shift towards less stringent content moderation and its focus on AI marketing strategies. He emphasized the need for effective data use, tech regulation, and a commitment to innovation, particularly with AI glasses. Schultz highlighted the importance of understanding market trends and strategies to enhance WhatsApp's presence in the U.S. and the influence of generative AI on advertising effectiveness.

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