Meta will invest in AI-generated characters and profiles to drive up engagement

Meta will invest in AI-generated characters and profiles to drive up engagement
foxbusiness.com

by Lindsay Kornick • 1 month ago

Meta is set to enhance user engagement on Facebook by introducing AI-generated profiles and characters, as revealed by an executive. With ongoing investments in AI technology, the company has already created hundreds of thousands of AI characters and plans to integrate them into the platform. However, experts warn about potential risks, such as the spread of misinformation and low-quality content, stressing the need for safeguards to manage this influx of AI users effectively.

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