Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google

Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
digiday.com

by By Michael Bürgi • 1 month ago

Omnicom Media Group (OMG) is launching search-focused partnerships at CES, starting with Google. The partnership features a planning tool called Share of Voice, which utilizes Google’s AI to optimize campaigns, and a Next Generation Search Agent that provides creative guidance and investment strategies. These innovations aim to adapt to changes in search behavior driven by generative AI, helping clients like Cox Automotive enhance their marketing strategies and decision-making processes.

Summarized in 80 words

Latest AI Tools

More Tech Bytes...