OpenAI's ChatGPT Pro plan, priced at $200 per month, is losing the company money due to unexpectedly high user demand, as revealed by CEO Sam Altman. Despite generating over $3.7 billion in revenue last year, OpenAI faces projected losses of $5 billion. To address financial struggles, the company plans to implement a for-profit model, potentially increasing subscription prices and forming new partnerships, with a revenue goal of $100 billion by 2029.