Nvidia and Krafton announced a partnership at CES 2025, introducing AI-powered teammates called Co-Playable Characters (CPCs) for PUBG, designed to assist players in battles. The feature, named PUBG Ally, allows players to request items and receive support in combat. While the technology could revolutionize gaming, it remains in the research phase and faces skepticism regarding AI's impact on game development and the concerns of video game actors currently on strike.