Temu, a Chinese ecommerce platform, has surged in popularity in the US since its 2022 launch, now topping download charts and projected to earn over $50 billion in 2024. Despite challenges like regulatory scrutiny and competition from Amazon, Temu has adapted its supply chain to include local warehouses, shifting from solely relying on imports from China. As it evolves, the company faces potential identity issues and regulatory hurdles that could impact its future.
