The Best of BoF 2024: Finding Technology’s Value

The Best of BoF 2024: Finding Technology’s Value
businessoffashion.com

by BoF Team • 1 month ago

In 2024, fashion brands grappled with generative AI's limitations and consumer backlash over copyright and environmental concerns. While some companies innovated by using AI for design and personalization, the luxury e-commerce sector faced declines, with notable brands like Nike's RTFKT shutting down. Despite challenges, emerging marketplaces thrived by focusing on accessible luxury. The industry is now prioritizing data analytics to enhance customer connections amidst economic pressures and shifting consumer spending habits.

Summarized in 80 words

Latest AI Tools

More Tech Bytes...