Travel companies, particularly Kayak and Tripadvisor, are feeling the adverse effects of Google's AI-generated search results, which provide answers directly on the homepage, reducing website traffic. This shift prompts businesses to adjust marketing strategies and explore partnerships with AI competitors. While current revenue impacts are minimal, concerns about long-term traffic declines and Google's monopolistic practices are growing, as companies fear decreased incentives to create new content, ultimately affecting the quality of online information.