Using Blockchain to Build Customer Trust in AI

Using Blockchain to Build Customer Trust in AI
hbr.org

by Harvard Business Review • 11 days ago

Organizations need to build customer trust in AI to maximize its business benefits, as systemic mistrust hampers acceptance. AI is often viewed as a "black box" due to biases and moral flaws, leading to concerns about its impact on daily life. A recent Pew Research survey indicated that 52% of Americans are more worried than excited about AI. Addressing transparency and accountability is crucial for improving public perception and trust in this technology.

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