Adobe has introduced new AI-powered features for Photoshop and Premiere Pro at Adobe Max 2024, emphasizing tools that enhance existing artwork rather than create from scratch. Notable features include generative extend for video clips, an image-to-video tool, and automatic distraction removal in Photoshop. These advancements aim to streamline workflows for creatives, with a focus on ethical AI use, as Adobe leverages licensed content for training its generative AI systems.